Quantifying The Employee Experience
Improving organizational understanding of the employee experience while reducing time spent reporting.
Make smart investments. Maximize the value of those investments. It's a pretty simple playbook for running an effective organization, but it works extremely well.
For a growth marketer, a smart investment could be a cost effective way of acquiring leads. An effective strategy for converting those leads into customers is one way of maximizing that investment.
So how does a founder maximize the value of their employees? By maintaining great employee experience (EX). A positive employee experience means lower turnover. Lower turnover means that each dollar spent on hiring goes further. There's benefits on the demand side as well. An employee that feels secure, heard, and engaged will almost always deliver a better customer experience than one who is just going through the motions.
Maintaining a healthy employee experience starts with measurement. Organizations need an unbiased way to capture employee feedback over time. They need to understand where their efforts have succeeded, and where they've fallen short. Typically this is achieved by conducting regular performance reviews, one-on-ones, and employee feedback surveys.
Sustaining these measurement initiatives can be difficult as a company grows. As more locations launch, new roles open, and overall headcount increases, the time required to measure and analyze employee data can get out of hand. An Intero partner, Canine to Five, was facing this situation. They had been ahead of the curve, capturing valuable employee feedback regularly, but found themselves spending dozens of hours each quarter analyzing the results. They knew that there was likely a technology solution to their problem.Intero and Canine to Five partnered to create custom software that automated hours of manual number crunching. The software even introduced a “scorecard” for each locations' management to help see trends within their teams. Managers are now armed with more data on their employee experience than ever before. And the Canine to Five people team now spends less time reporting and more time working to continuously improve an already top-notch employee experience.
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